E commerce strategy

Autore: Mohapatra S.  Casa Editrice: Springer  Anno Edizione: 2012 Edizione: 1 ISBN: 9781461441410 Pagine: 262 Costo: 77,95 Euro (*) Materia: e-Commerce & e-Business Economia Generale Economia Internazionale e Relazioni Internazionali Lingua: Inglese

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.